OUR STORY

THE EVOLUTION OF A VISION.

TEDDIE LONDON didn't start in a boardroom. It started in a small London flat with a couple who had a shared eye for design and a drive to create something meaningful.

Our journey began with accessories, but we quickly realized that our true passion lived in the "Uniform"—those core pieces we wear every single day. We stepped back, refined our vision, and obsessed over the details until we found the perfect weight, the perfect fit, and the perfect silhouette.

THE RELAUNCH.

We didn't just want to sell clothes; we wanted to provide the essentials that were missing from our own wardrobes. TEDDIE LONDON is our second act—a curated collection of heavyweight hoodies, sweatshirts, and tees that prioritize minimalist DNA and premium structure over everything else.

WHY TEDDIE?

The name is catchy, British, and memorable. It bridges the gap between approachable personality and the high-end, industrial aesthetic of modern London.

We are just a normal couple with an uncompromising standard for style. Every garment we ship is a piece of that standard.

Minimalist by design. London by heart.